Heartland is a partnership project between the National Trust, Shropshire Hills AONB Partnership, Stiperstones & Corndon Hill Country Landscape Partnership Scheme, Arts Alive and Ben Osborne Photography.
- National Trust – Established in 1895 with the purpose of preserving places of historic interest or natural beauty for the benefit of all, the National Trust is now the largest conservation charity in Europe, with over 3.5 million members and at least 50,000 volunteers. It is incorporated, and has powers conferred on it through Parliament, by the National Trust Acts 1907 to 1971 and under the Charities (National Trust) Order 2005. This partnership agreement is specifically for the property Carding Mill Valley and the Long Mynd.
- The Shropshire Hills AONB Partnership – The AONB Partnership is a formal structure supported by a staff team hosted by Shropshire Council, to co-ordinate management of the nationally designated Shropshire Hills Area of Outstanding Natural Beauty, with the principal purpose to conserve and enhance natural beauty. There is an emphasis on involving local people and seeking to integrate environmental, economic and social benefits. One of the strategic priorities of the current AONB Management Plan is to help people connect with the AONB, including young people.
- Arts Alive – is an independent arts organisation based in Shropshire and Herefordshire and was established as a Charitable Trust in 1999. Arts Alive provides local people in rural areas with the opportunity to choose, host and experience professional arts events and big screen films in their local venue.
- Ben Osborne Photography – Ben Osborne has spent the last 35 years photographing wildlife and wild places all over the world, working for the BBC, National Geographic, the Wellcome Trust and numerous other organisations. He is best known for his images of Antarctica, working with Sir David Attenborough and producer Alastair Fothergill on the ground-breaking BBC series “Life in the Freezer”. He also develops collaborative arts projects in the UK, bringing together groups of artists to create audio-visual material which engages people with the natural world. Ben was also involved in the development of the Youthful Landscapes project which expanded this concept by giving young people an opportunity to explore the Shropshire Hills AONB through the medium of creative arts.
- Stiperstones & Corndon Hill Country Landscape Partnership Scheme – is to conserve and enhance the local heritage and wildlife, raise awareness, and provide opportunities to all for involvement, access and learning. The Scheme brings together local people, groups, organisations and professionals from England and Wales, and covers an area bounded by the settlements of Churchstoke, Chirbury, Minsterley, Pontesbury, Bridges, Wentnor and Norbury.